The show is called Survival Of The Fittest but it could just as easily be called Survival Of The Biggest Egos.
And this brings us nicely onto contestant Georgia Cole, who admits she can’t stand girls who take the spotlight off her.
The 25-year-old business development manager from Bristol certainly doesn’t seem shy when it comes to getting exactly what she wants, admitting she is ready to use her fellow contestants as ‘stepping stones’ to win.
In fact, Georgia wants the girls to win – but not because it’s the year of the woman this year. Because she wants to get her hands on the £40,000 prize funds.
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