If you want proof of how powerful Kylie Jenner’s social media is, this is a pretty good indicator.
The new mum lamented the new Snapchat update on Twitter, telling her 24.5 million followers: ‘sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.’
And this message seems to have had a major effect on the company.
According to CNN Money, Snapchat stock closed down 6% on Thursday following Kylie’s tweet, returning near the $17 price at which the shares were first listed when the company floated on the stock market.