Ant McPartlin and Declan Donnelly get to pitch ideas for the I’m A Celebrity…Get Me Out Of Here! all star lineup.
Casting for the 2019 series has already begun and bosses are on the hunt for ‘high energy and funny’ celebs to enter the jungle.
Ant and Dec, who have been with the show since the first series in 2002, are involved with the casting process and put forward who they would like to see on the show.
The show’s Creative Director Richard Cowles said: ‘We keep Ant and Dec updated. They will always suggest names, but then we all suggest names.’
Speaking at a Bafta Masterclass event on Monday, he explained that each lineup needs to have ‘broad appeal’.
‘We have people from eight to 80 watching it. The way I’ve always looked at it is you want to have at least two or three people in the cast that everyone in the family will know.
‘It’s quite a difficult thing to do. You just want to have enough so everyone can sit there and go, “I know those people” and to appeal to everyone.
‘It’s a weird way of casting. You cast for show one which is when the public and the press all react to it and then you cast for the rest of the series and you’ve got to get that balance right.
‘You got to have it so that it will appeal…it’s not just about the names. It’s about people who are going to be interesting and hold your attention.’
Ant is returning to I’m A Celeb having missed last year’s series to focus on his recovery after his arrest for drink driving. Holly Willoughby was brought in to join Dec on the show, which was won by Harry Redknapp.
The last series was the most-watched so far with the launch episode alone drawing in a peak audience of 11.9million, one of the biggest viewing figures of that year.
Producers are certain they can keep up the magic sparked by pairing Dec and Holly together.
Cowles said: ‘We love what Holly did, but we’re very much looking forward to Ant coming back and I think it’s going to be an amazing series.
‘I think the job is for us to create a series and cast where everyone wants to come back and watch more, so I’m not worried. I’m looking forward to seeing Ant and Dec back again.’
I’m A Celebrity returns later this year
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