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Apple rebrands iTunes Festival and secures One Direction and Pharrell Williams as headliners

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(Picture: Rex/Getty)
(Picture: Rex/Getty)

Remember the annual iTunes Festival that took place at London’s Roundhouse?

Well this year it’s going by the name Apple Music Festival after the tech company decided to re-brand it to fit in with their Apple Music platform.

One Direction, Pharrell Williams, Disclosure and Florence + The Machine have all been confirmed for the one-night only performances.

They’ve also reduced the length of the festival with gigs set up from from September 19 to 28 compared to the usual month-long line-up.

However, this year the shows can be viewed live and on-demand via Apple Music with special coverage from Beats 1 and Apple Music Connect.


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